Great, fast, personal and friendly service is NOT a USP. It’s expected. A Unique Selling Proposition (USP) needs to be UNIQUE. It needs to stand out and above your competition and it must say exactly what you do. Why would someone do business with YOU over all of the other choices they have? That is your USP.
People expect great service and competency from a business. Using those words in your USP is a waste of time. It’s fluff. Also, your USP does not have to be one sentence. Go for it then shorten it down. Three or more sentences are fine if you need it. Just be UNIQUE!
Let me know your USP’s.
So you finally decided to get a website professionally designed for your company? Congratulations! Just be sure that when you meet with your designer they have an understanding of website usability and that you have clear website content ideas. Some designers create websites with little or no text, highly stylized and confusing images and slow loading multimedia. They might look great but as for a function goes they are terrible. So make sure you review some of these website content ideas.
An “artsy” website only shows the talent of your graphic designer and leaves the browser confused and a confused browser leaves quickly. What does a confusing website say about your company? Does your customer service also leave the customer with confused unsatisfied feelings? They might think so.
Some website content ideas to consider:
Use A Clean Design
Do not overwhelm your customers with too many duplicate and nonsensical images. Remember to get your point across “above the fold”. Also, keep the large image display for your gallery.
Use A Larger Font Size
Gone are the days of a 10 point Arial. Now computer monitors are high resolution you should be using a 14pt or higher Sans Serif Font.
Use Lots Of Copy (text)
When it comes to how much text it’s always better to have more text then not. Why is more text better? Because if your customers need more text to help them make a decision it’s there for them. If it’s not then they will leave uninformed. Don’t worry if they want to stop reading they will.
Use Call To Action Images
Keep in mind that there will be people who like to read and then there will be others that like to click images and media. Your website should have strong call to action images throughout the website. The call to action images should direct them to the content specific to the call to action ex. a contact form, a free report or a email sign up form, etc.
There are many more items you should consider BEFORE you design your website. If you need help with your website content ideas just give us a call and we will be happy to help.
Are you a company that sells B to B (Business to Business)? Looking for marketing advice on how to market to business owners? The tips below will show you how to market to business owners.
Make sure before you implement any techniques, when marketing to business owners, you have a fantastic website that will convert prospects into customers! All marketing techniques and strategies should incorporate your website address.
When marketing to business owners try some of these suggestions.
Here are some tips for How to market To Business Owners?
Create a Professional Company Brand
Did you know that people will remember a branded company approximately 20% more then one that is not branded? That percentage should not be overlooked. Your company needs a corporate brand which would include a professional logo, correct color choices, branded image elements, etc. This brand trickles down to every marketing piece your produce from your business cards to your website. And when you are trying to figure out how to market to business owners you should consider if they are professional then they are probably looking for vendors are also professional.
Get a Professionally Designed Company Website
All of your marketing and advertising is supported by your website. In today’s economy not having a website is like not having a business card. Many people look for your company on line to research you before they decide to do business with you. Your website should include everything required to make a sale. From contact forms to call to action buttons, videos, webinars, free reports, email sign ups and more.
Search Engine Pay Per Click (PPC)
Once you have a GREAT website sign up for Google AdWords and create online advertising triggered by keywords that point to your website. All the large search engines have PPC opportunities.
Think of it. All those mail persons out there becoming your sales force! With a properly designed mailing piece directed to a target market you can get the attention of your prospects. You can use postcards or letters or product samples, etc. If you are using letters a great technique is to hand address them to ensure they get opened. When was the last time you threw out a hand addressed letter? Keep in mind that any direct mail campaign must be tested and done frequently. If you are going to do it only once then you are probably wasting your time. An average undeliverable rate is 10 – 12 percent.
Just like direct mail you can secure opt-in emails via a list broker. The great thing about email marketing is you can track how many people opened the email, if and where they clicked through to your website and if was actually delivered, etc. Then you could produce reports and resend emails to those who opened or clicked through. Email marketing is great for reconnaissance and follow up.
Cold Calling (Telephone)
After you have implemented a direct mail campaign call the business owners on the list and ask then if they are interested in the information you provided and set up appointments with them. If this is your first time doing this record your voice (not the callers) so you can go back and tweak your pitch.
Cold Calling (Foot Work)
When you are on an appointment check your list and see if any of your prospects are near by. If they are stop in and say hello. Make sure you have information to leave with them.
Join Networking Groups
Networking is a great way to get in front of business owners. The best way to utilize them is to make sure you go to every event. Networking is just like advertising the more you do the more likely they are to remember you. Have plenty of professional business cards on hand. One technique is to actually tell your fellow networkers that you pay for leads that close.
Friends and Family
You would be surprised to know that many of your friends and family members are wither business owners or know people that are business owners. Ask them to introduce you.
LinkedIn is a great place to find business owners. Start by developing your network and see where who they lead you to.
These are just some of the many ways to market to business owners. If you would like to know more ways on how to market to business owners just contact us at 732-818-0080 and we will go over all of the possibilities and advanced strategies designed to get your cash register ringing!
Here is a quick Search Engine Optimization tip.
When you are looking to tweak your Search Engine Optimization (SEO) on your blog posts and web pages one major thing to remember is to make sure you are actually using search terms that your CUSTOMERS would use to find answers. Also, only use COMMON industry terminology that your customers might have been exposed to in a competitors pitch.