The problem with every door direct mail from the US Postal service is that you are still gambling. Every Door Direct mail is still mass marketing NOT hyper target marketing. (Even if it might look this way.) Let's say you are a plumber and you want to target a specific postal route because through a [...]
Everyone thinks that word of mouth is the best form of advertising. In fact, many companies have made money solely via word of mouth referrals. However, putting all of ones eggs in the word of mouth basket is not wise. In business you need to make sure that you are constantly exposing new customers to [...]
Are you a company that sells B to B (Business to Business)? Looking for marketing advice on how to market to business owners? The tips below will show you how to market to business owners. Make sure before you implement any techniques, when marketing to business owners, you have a fantastic website that will convert [...]
Here is a quick Search Engine Optimization tip. When you are looking to tweak your Search Engine Optimization (SEO) on your blog posts and web pages one major thing to remember is to make sure you are actually using search terms that your CUSTOMERS would use to find answers. Also, only use COMMON industry terminology [...]
From Wikipedia Social proof, also known as informational social influence, is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation. This effect is prominent in ambiguous social situations where people are unable to determine the appropriate mode of behavior, and is driven by [...]
Have you recently been at a retailers check out when the clerk asks you to give your email address but does not tell you why they want it or what you can get if you give it? Because of this not many give it. This happens to me 99% of the time. Now that's a [...]
Do you want a great idea to make money by offering your services as a bonus and market your company without incurring any marketing or advertising costs? Find a company that sells to customers that are similar to your client base. Then ask them if they want to offer a bonus of your consultation to [...]
If you are going to advertise your company in any publication it's important to remember that when you get your ad designed by the people who are working for the publication, in most cases, the ad will look similar to all the other companies in that publication. BIG PROBLEM! We see it all the time. [...]
If you are a business owner and are going to stay open extended hours during the holiday season it's important to remember that your employees will be working more hours than usual and will become less "enthusiastic" when it comes to customer service. Now I understand that we are all only human but if you [...]
We have been hearing many radio commercials extolling the benefits of a certain email service. They go on to infer that just by signing up with them your business will increase. We want to make sure everyone that is in business knows that is NOT true. For a email campaign to be a success many [...]