Just because you lost the sale does not mean that you stop marketing to the prospect. You always keep everyone you come in contact with in the sales loop. You never know when the prospect changes his or her mind or if the company they choose over you went out of business or stopped servicing [...]
Attention business owners! Here’s a way of exposing your company to the right customer. And it’s free...by using social media (Facebook, Linkedin, and Twitter, etc.). Tom Forgione, President and Chief of Customer Happiness at Web Alliance International, Inc. will show you the way. Great for beginners. Please Call to register: 609-693-5133 Or click here to register [...]
Use your business card like a mini brochure and make sure you have all your social media and links to your companies' blog on the back.
Did you know that millions of people currently use their cell phones to find companies on the web? They look for company information including phone numbers, directions, products and services for sale and more. Many of them are accessing websites to compare products and prices while shopping to make sure they are getting the best [...]
Waretown Branch Ocean County Library Saturday, Jun. 11, 10:30am-12:30pm Your product or service deserves to have its own website. In this free two hour workshop Thomas Forgione will guide you through the choices needed to make a functional, attractive, and profitable website. Mr. Forgione is a resource member of SCORE (a nonprofit association of small business [...]
Unless you've been under a rock you've heard about The Pareto Principle aka the 80-20 rule. It states for many events roughly 80% of the effects come from 20% of the causes. (Not just in life but in business as well.) If you ever wanted to know what advertising and marketing endeavors are bringing in [...]
For retailers that have a storefront it is important to remember that the marketing mix also includes the retail customer experience. When a customer enters your store it's of utmost importance that the proper sight, sound and scents are used to invoke the feelings that will move your customers to a purchase. Now I am [...]
Many businesses have embrace the idea of creating a social media marketing strategy.....Sorry, I mean they are starting to use Facebook, LinkedIn and maybe Twitter. There are big differences between the two ways of doing it. Are you Just a participant? Signing up for the big three is great and I certainly encourage you to [...]
When consulting on advertising I often get asked what the offer should be to get the maximum amount of calls. Here are a few things to consider. The more pain the better. Give as much as you can to get a new customer. Then once you got them you will re-market to them over and [...]
An easy way to spend less on advertising is to make sure that you have a great informative website to compliment all of your advertising and marketing endeavors. Think of your website as the center of all your advertising and marketing. Everything you do will point to the website. Once your website is up, it [...]