This may come as a huge shock, but there are some people on the Internet who are less than 100% honest. I’m not talking about a puffed-up LinkedIn profile, or a tiny white lie on Facebook. I’m talking about truly nasty stuff—like phony web sites artificially rigged to trick search engines. Or even worse, wholesale theft of content.

Whether you call it keyword stuffing, content scraping, content duplication or webspamming, posting stolen content online in an attempt to pass it off as your own is never a good idea. Aside from the whole “plagiarism is illegal” thing, technology is catching up to the bogus content makers.

Search engines like Google, as well as other sites have recently implemented new, smarter tools, filters and algorithms designed to sniff out and delete pilfered content. Which means going forward there’s going to be a whole lot less content scraping on the web. Because when these spammer scammers get caught—and with these tools, they will—revenge will be swift and harsh, in the form of considerably lower rankings, or the Death Penalty—total removal from the search index…making a site unGoogle-able.

Fortunately, there is an obvious and 100% foolproof solution: make sure your site uses 100% original content, 100% of the time. If you have a blog, make sure it’s updated frequently with fresh postings. If you don’t have time to keep up with it, don’t worry. We can help.

Web Alliance is now offering blog copywriting services for our clients. Choose from an affordable range of content packages for companies of all sizes. We’ll keep your blog fresh and current with relevant postings that will keep you top of mind with your target audience. Plus, you’ll enhance your brand and optimize your site for search engines…the right way.

No matter what the industry or subject, our team will do the research and reporting, providing you with timely blog posts that reflect your brand in the best possible light. Whether it’s blogs, social media updates or enhanced web content, we have the team in place to take your brand to the next level.

The end result—your customers find your site faster, and have a more meaningful and helpful experience with your brand.

So email or give us a call at 732-818-0080…let’s see how we can make your brand work harder.