An easy way to spend less on advertising is to make sure that you have a great informative website to compliment all of your advertising and marketing endeavors.

Think of your website as the center of all your advertising and marketing.  Everything you do will point to the website. Once your website is up, it takes a small amount of time and effort to keep it fresh.  This allows you to spend your advertising dollars on smaller more targeted ads in publications that before the price was out of your reach.

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