A marketing plan is very important part of your overall business plan. HOWEVER, creating it is only the first of three major steps. Create the Marketing Plan. Implement the strategies in the plan. Look at your marketing plan monthly. Looking at your plan monthly is very important. Many business owners create a marketing plan and [...]
So you haven't updated your website in weeks or months or even worse years!! What's up? Do you want your competitors to crush you online? Is it a time issue? Nobody has time. You have to make the time. Watch this video for some tips. Let me know if you like it. [...]
Is competition popping up in your neighborhood? Are you afraid they are going to take your customers away from you? Do they have lower prices or better customer service? Maybe they have unique products and services that you do not offer. It is scary. However, there are many things you can do to help you [...]
Turbocharge your marketing and attract a flood of interested, qualified customers. Imagine adding easy to implement tactics that will allow you to attract the “right” customers. In this book you will learn 57 do-it-yourself tactics that can be implemented immediately into any marketing strategy. It will help you find customers, sell to them and keep [...]
Something we do for our clients is a “Competitor Analysis” as it is crucial to understanding what their competition is selling and how they are achieving their sales, and where they are advertising, etc. To do your own competitive analysis to see where you should also be advertising and marketing your goods and services online [...]
Did you ever speak with a customer and they tell you that they purchased something from another company THAT YOU SELL? In my conversations with clients, I find that this happens to mostly all of them and it is a problem you could solve so easily you are going to laugh at how simple it [...]
Videos are the hottest trend in marketing today because with video marketing you can tell a compelling story and keep people engaged longer. You can use imagery and music to make it engaging, and maybe it will go viral. Video is a great way to promote your company and its products and services. You could use [...]
There are many books on the subject of marketing and website design but I just wanted to boil it down so you never take your mind off of the importance of using your website effectively. A website is NOT something you create and leave to gather cyber dust on the Internet. Think of it as [...]
If you are in business you have probably heard of Loss Leaders. Simply, a loss leader is a product or service sold below its market price in an effort to gain a customer. Every company needs to have a loss leader if that company has a lifetime value attached to its customers. In other words [...]
How’s your reputation? According to Wikipedia Reputation management is the understanding or influencing of an individual's or business's reputation. It was originally coined as a public relations term, but advancement in computing, the internet and social media made it primarily an issue of search results. Although it is often associated with ethical grey areas, such [...]
