Many companies feel that direct mail is too expensive but a carefully executed, strategic campaign can make the cash register ring cha- ching! Don't send out thousands of run-of-the-mill letters or postcards before reading this or you might be disappointed. Here are "some" tips. 1) Use A Highly Targeted List. Problem: Many companies use outdated [...]
Manchester Police Department It has been designed to not only make the Police Division more transparent, but also to make frequently used information easily accessible. Thank you to Chief Klimakowski and his officers! EzShidduch is a Jewish dating website specifically focusing on the needs of the Yeshiva community. They have a state of the art searchable [...]
Today I passed by a CARPET STORE that displayed a hand written sign stating "We do not sell Grass Carpet". Here is a bit of professional advice. If you have enough customers coming into your store asking for Grass Carpet that you have to make a sign to keep them away then its time to [...]
Some companies spend millions on their brick and mortar stores. Thousands on a lease. Many more thousands tied up in inventory. Then they have to pay personnel, insurance, etc. But when it comes to creating a killer website and memorable brand for their company they try to do it for under $500.00. Are these the [...]
An ArchRival study of "college students" found that 78.5% didn’t know how to scan a QR code. So what is the easy fix? Place text next to it that says "scan our QR code for great deals" or whatever. Here is another great tip. If you are using a QR code in your marketing MAKE [...]
Some business owners create their marketing strategy in January but many do not. The good news is if you own a business you can prepare your marketing for the rest of the year right now. That's right! Why wait? By using an advertising and marketing agency, like ours, you can get it all done now [...]
What keeps you up at night? Even in a thriving economy many businesses don’t have the sales or profits they had hoped for. The reasons may not be obvious to you - until we stand back together and look at your business. Then they become crystal clear. We have a proven track record of helping [...]
If you want a “website money making machine” then it’s time to take it to the next level. A sobering fact. If you want your website to be successful you need a company that has extensive knowledge and experience in traditional and digital marketing strategies. You need proven techniques that work, not theory! Unfortunately, many [...]
This time of year advertising salespeople are out there in full force. Especially the yellow page type media. Many of our clients ask if we think that the yellow type books are still a good idea in this new digital economy and the answer is "it depends". You need to know if these types of [...]
The most important simple question to ask yourself when creating your marketing strategy for the New Year is "How can I do better?" This simple question should get your creative juices flowing. (So have a notebook handy.) There are many ways to do better and here are some to help you get started. Re-evaluate Your [...]