The other day I was driving home from a client meeting and I noticed a left sneaker on the road just sitting there. I wondered to myself, who owns this sneaker and are they aware that the sneaker is missing? If you were walking along and all of a sudden your left foot got cold [...]
Being in business is hard and many business owners know they need to be marketing and advertising but usually lack direction. Here are some things to help you get back on track: Create a business identity. Do your business cards, stationery and web site all have fragmented themes? Do you have a professionally created logo? Are [...]
Many times I come across companies that tell me they were contacted by a search engine optimization company and they are confused by what they said. They are excited about it because they fell for a sales pitch but don’t understand one thing that was said. So they want a second opinion and I am [...]
I know the title sounds strange but in marketing this is what we want to accomplish. The first time a prospect sees your ad or hears a your radio spot or views your website, etc. theses are all first touches in the sales and marketing process. Then as you continuously market to them they are [...]